Pass The Pump Movement

Be A Hero Campaign

"Be a Hero" focuses on empowering the population to learn CPR through heroic imagery. The campaign is aiming to inspire action, even providing a direct link to certification classes through AHA Atlas. The CTAs direct viewers’ attention to learning CPR with catch phrases like “lock in” and “pass the pulse,” phrases derived from our previous iterations.

Pass The Pulse Social Campaign

Pass The Pulse is an Instagram carousel campaign designed around a continuous-scroll format that hooks viewers, educate and builds curiosity with every swipe.