One Nude. Every Occasion.
A paid ad series developed and tested to showcase the versatility of a single nude slipper style, proving that one product can be worn anytime, anywhere, and complement every skin tone.
Before the relaunch, Rebecca Allen had no active social presence and relied solely on automated AI-generated ads, leaving customer service issues unaddressed and no consistent channel to shape the brand's narrative.
The challenge was to reconnect with an audience that had lost touch with the brand while staying true to its founding mission — celebrating diverse skin tones in Black and brown women — through a scalable campaign engine spanning web, social, and email.
After auditing existing assets against a limited e-commerce budget, I found that the brand's existing Echo Park photography lacked the storytelling and product clarity to sell the shoes and didn't fully reflect the brand's core promise, so I built a new content plan to close that gap rather than force underperforming assets into the relaunch.
ROLE
Creative Strategist
CLIENT
Rebecca Allen
KEY RESULTS
-Paid Ads
-UGC Videos
We started with 3 different creatives, "the sandal that adjusts, not you, " and "one nude. every occasion" decided from scraping reddit sites of real people's user insights. Through testing and learning for two weeks, "one nude, every occasion" showed to be a winning ad that Meta pushed to our customers.
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