As a toy designer, I led the development of graphics and brand identity for a feminine-focused toy line distributed at major retailers including Target and Walmart. It carried products like make-up kits, purses and dolls

Designing for children ages 3–10 required a thoughtful approach across a wide developmental spectrum. I incorporated inclusive design principles to ensure the products felt accessible, engaging, and empowering at every stage — balancing age-appropriate visuals, cognitive considerations, and emotional resonance while maintaining strong shelf presence in a competitive retail environment.